Ads Disapproved or Limited by Policy

Ads Disapproved or Limited by Policy

When you have an ad with policy violations, you’ll want to review the policy and fix the ad to get it running again

How to check ads for policy violations

From the Google Ads account directly:

  1. In your Google Ads account, visit the "Ads & assets" page.
  2. Click the column icon A picture of the Google Ads columns icon above the statistics table, then click Modify columns.
  3. Click Association from the table view.
  4. In the "Attributes" section, select the checkbox next to "Policy details."
  5. Click Apply.

Or from the email notification you have received about a specific ad disapproval:


  1. Click the "View and fix policy issues" button provided in the email.
  2. Click View ads for the policy which you are interested to resolve.
  3. To check an ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of the policy violation.
  4. Click Read the policy under the disapproval reason to learn how to fix your ad.

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