Popular Articles
What are conversion events and how do they impact ad spend?
Conversion events are our goals. In this case, the conversions that we want are leads (calls and form submissions). By defining those actions as our goals and actively tracking them, we can optimize towards them, therefore improving return on ad ...
How Calls to Action Can Boost Customer Conversions
In the competitive landscape of the home improvement and home inspection industries, a strong online presence is key to attracting and converting potential customers. At Built-Right Digital, we understand the significance of Calls to Action (CTAs) in ...
Fake Leads
Determine if the leads are from Google Ads or Google Guarantee Note: Leads from Google Ads cannot be disputed How to dispute charges Note: The ability to dispute charged leads is only available in the United States and Canada. You can dispute charged ...
Ads Disapproved or Limited by Policy
When you have an ad with policy violations, you’ll want to review the policy and fix the ad to get it running again How to check ads for policy violations From the Google Ads account directly: In your Google Ads account, visit the "Ads & assets" ...
What details are necessary to start the Facebook campaign?
We're now beginning the process of setting up your Facebook Campaign - before we proceed, please consider answering the following: Do you have an existing Facebook fan page (Facebook page) for your company? If yes, please send us the link so that we ...